What will the impact of 2020 shifts be on the future shape of the music industry? What were the success stories behind growing numbers in streaming? How did music professionals, artists and musicians manage to stay productive and look after their mental health in a highly stressful environment? How did they stay connected with their audiences? These and other questions will be addressed in the fourth online Selector PRO professional music industry forum on 12-14 February. Forum is organized by British Council Ukraine and Music Export Ukraine.
2020 gave us the opportunity to take stock, analyse, improve and move ahead to try and shape a better and more accessible music industry for everybody. 13 music professionals from the UK will share their experience with counterparts from more than 15 countries (Western Balkans, South Caucasus, Turkey, Ukraine, Russia, Israel, Central Asia). They will come together to participate in workshops, networking and matchmaking sessions, and panel discussions in the fourth Selector PRO professional music industry forum. This year the forum goes online.
The Forum will also help participants to identify relevant business partners, by inviting them to attend focused, real-life digital networking sessions. A specially developed online digital platform will help create matchmaking with the experts to suit the interests of participants and better present their ideas and profiles. The Forum is free to attend. You need to register here in order to receive your login details and instructions on how to navigate the online meeting space.
Ric Salmon (UK) Yurii Bazaka (UA) Ashot Daniyelyan (UZ)
Moderators: Tom Sweet (UK) Alyona Dmukhovska (UA) Dartsya Tarkovska (UA)
2020 was tough for everyone, but innovation still shone through. These sessions give you the chance to learn about three exciting new music stories from the United Kingdom, Ukraine and Uzbekistan. Each speaker will share highlights of their activity and lift the lid on its impact and how it came into existence. These keynote sessions lift the lid on the online concerts of Nick Cave and Laura Marling, 4 editions of Ukraine's Intercity Live online festival and a collaborative project from Uzbekistan. Each expert will share insight around areas including:
- Project conception, implementation and delivery
- Monetization channels and partnership opportunities
- Outcomes, including audience figures and revenue generation
- Potential expansion into new territories
Jon Dunn (UK) Alex Bondarenko (UA) Lucy Wood (UK)
Moderator: Jennifer Allan (UK)
Keeping in touch with your fans is more important than ever, but what if they're starting to lose interest in online content? How do you keep them engaged and make the most of the available online tools and technology? This panel will discuss the evolution of the Artist-Fan connection and explore ways to strengthen and build it in 2021.
- What are the most popular media and presentation formats?
- How to avoid online fatigue
- How to strengthen your storytelling online
Chris Cooke (UK)
Chris Cooke is a co-Founder of Complete Music Update, a company that helps people navigate and understand the music business. If you were frustrated that without live industry you won't earn anything, this workshop aims to provide a different perspective. The workshop will highlight...
- changes and challenges in the music industry during 2020
- diversifying income streams of the pandemic world for DIY artists
Rebecca Prochnik (UK) Jane Beese (UK) Jon Dunn (UK) Chris Cooke (UK) Rick Morton (UK) Shain Shapiro (UK)
Face-to-face conferences and networking events work because they put delegates in front of the people they want/need to know. We're all virtual attendees at the moment, but we are pretty sure you're still looking for the same experience! This networking session is YOUR opportunity to meet our panel speakers. Feel free to ask questions, interact, pitch your idea or just spend time between the virtual meeting rooms listening to what other attendees are asking and learn from their experience. The "Human library" format will allow you to rotate between rooms and quite possibly attend all of them, using these 60 minutes of communication to maximum benefit. There are a few rules:
- Come prepared! Read the blogs of the guests so you know who you're talking to. Our guests are here to answer your questions, not to talk about themselves;
- Be polite to other attendees. Come prepared and be concise, so other people also have the opportunity to ask their questions;
- Have your mic and video ON. It's really important to be able see each other for better interaction.
Sinead O'brien online concert
Rachel Menzies (UK)
Moderator: Alona Dmukhovska (UA)
Registration-only event. Ever wondered how to get your music on a TV show, a movie or a commercial? Contacts go a long way, but ultimately it still comes down to the music. This session will give you the chance for feedback on your music from a British sync expert. Make sure you reserve a seat for a consultation and submit your music in advance via our registration form.
Submit your song here: https://cutt.ly/MkoRrZ1
Paul McGivern (UK), Rachel Menzies (UK) Udovenko Olga (UA) Sergey Korzachenko (UA) Mersel Bujak (BiH)
Moderator: Chris Cooke (UK)
Will there be any offline events in 2021? That's still a big unknown, but in the meantime, artists need to consider other ways to earn a living. This panel will gather experts from different areas of the music sector, including live and sync, to examine strategic ways artists can diversify in order to generate income.
- What will the live industry look like in 2021?
- Should online and hybrid events become the new must-have's?
- How artists can rethink their strategy
- Monetization of music companies
Sally Anne Gross (UK)
Moderator: Dartsya Tarkovska (UA)
To get a record deal, release new music, connect with fans, make some videos, plan tours: that's the dream for thousands of artists. Get to this point and you're living the dream, right? Sadly, that's not always the case. The working conditions and pressures of the music industry can often leave people dealing with anxiety, depression, impostor syndrome and other conditions. The mental health of those working in the music business has become even more important during the turbulent times brought on by the pandemic. During the open interview with Sally Anne Gross you will find out...
- can music really make you sick?
- what are the key mental health issues in the music industry?
- why success can become a burden
- how to consider the mental health of your artist / band members
Feimatta Conteh (UK) Vlad Yaremchuk (UA) Otabek Suleimanov (UZ)
Moderator: Tetyana Stadnyk (UA)
Environmental sustainability is a conversation that's growing louder by the day, and the pandemic has allowed many people the time to stop and reflect on this important topic. How can we play our part to ensure the music sector is aware of and aims to reduce its environmental impact? This panel gathers leading voices in this field to share their knowledge and ideas around the way in which new working practises can seek to address an issue that affects us all.
- has music limited its environmental impact during the lockdown?
- how we can re-think touring for the future?
- is it a proper time to raise environment questions?
- how venues/festivals can transform the perception of eco-consciousness from "additional expenditures" to "new opportunities/powerful tools to change local communities"
Registration-only event. This real-time Matchmaking Event for music industry professionals offers you a unique opportunity to meet colleagues from 15+ other countries. During this 2-hour networking session, each participant will be able to meet prospective partners for their music projects, pitch their ideas to colleagues from other countries and compare experiences and challenges during these uncertain times.
To ensure enough time for rich conversation, a limited number of participants from each country will be selected based on their motivation to work internationally. The participants are invited to present their proposal for new ideas and collaborations, invite subscribtion to their media, present their IT-solution for the music industry, etc. This opportunity is open to musicians, agents, promoters, music journalists, venues, sound engineers, ticketing companies, representatives of the companies/organisations working in music industry, ect. Registration is mandatory. 60 most-motivated selected applicants will be notified about selection results on the11th February 2021 at the latest. This event is held in English with no translation, free of charge and open to all music representatives with an interest in developing or strengthening European connections, partnerships and projects.
Register here: https://cutt.ly/akoRkL9