Music Conference Ukraine. Career 360

July 12-14, 2019
VDNG, 10th Pavilion, Academician Glushkov Avenue 1, Kyiv
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On July 12-14  Music Conference Ukraine was held in partnership with the largest festival in Eastern Europe, Atlas Weekend. For 3 days, everyone could get acquainted with the specifics of the music industry, talk about relevant topics, share experience and get acquainted with dozens of potential partners from around the world.
This time were about three dozen of foreign experts  not only from Europe, but also from distant markets of Canada, India and Japan. Therefore the first discussion panel that opened Music Conference Ukraine was dedicated to the business events in the music industry. It was great to dive more deeply into its possibilities from different perspectives.

MCU was all about special events this time. As always, networking session took place to introduce international delegates to the local experts. There was also a pitching session of music-related ideas, where 6 finalists competed for a cash prize and the winner was immediately defined by 3 foreign experts.

There was a real verbal battle between participants of YUKO band, who shared the songwriting secrets. Copyright specialist Julia Iskova helped young musicians to understand the basics of copyrights. Yuliyana Ilieva talked about the possibilities of Apple Music for musicians, whereas Lyubov Kevkhayan (Believe Digital) and David Bali (Hungarian export office) summed up their experience with streaming services, and Egle Gedminaite from Lithuania shared the secrets of an international PR.
 
A special highlight of the conference was connected with the topic about women in music, which was organized in partnership with British Council Ukraine. Female industry experts from all over Europe shared their stories about their career beginning, gender issues and why research shows that girls are still in the minority in almost all sectors of the music industry. At the end of the evening, Ekaterina Kravchuk made a presentation on the gender study of cultural and creative industries in Ukraine and neighboring countries prepared with the help of  British Council.
July 12. Hall 1
15:00-15:45 International music business events (ENG)
Ben Delger (IQ Maganize / ILMC, Great Britain), Evan Murrey (Live At Heart Newfoundland, Canada), Anika Jankowski (Oh my music, Germany), Sergii Maletskyi (H2D, Ukraine).
Moderator: Dartsya Tarkovska (Music Export Ukraine)

  • The rise and fall of international music conferences
  • How to get the best result out of music business event
  • The role of music business events in the industry development
16:00-16:45 Women in music (ENG) powered by British Council
17:00-17:45 Music for movies and ads. Music licensing (ENG)
18:00-18:45 Streaming. How to use its potential on 100%? (ENG)
July 12. Hall 2
15:45-16:30 Copyright basics for musician in terms of online monetization development
Julia Is'kova
16:45 - 17:30 Gender study in cultural and creative industries
17:45-18:30 Mentorship meeting. Girlzzz ONLY
July 13. Hall 1
14:00-14:45 Networking session (ENG)
Dominic Oehen (Radicalis GMBH, Germany / Switzerland), Renato Horvath (BuSH, Eastaste, Hungary), Evan Murrey (Live At Heart Newfoundland, Canada), Radek Chudzio (Fource Entertainment, Poland/Czech Republic), Maja Łapuszyńska (Krakowskie biuro Festiwalowe, Poland), Eglė Gedminaitė (PR consultant, Lithuania), Danny Steinmeyer (Byte.fm, Germany), Andries van Wieren (3S Music Management, The Netherlands)

Conference visitors meet foreign experts. This is a great opportunity to tell about your project, ask questions and get to know new people. The main rule: you only have 5 minutes to get acquainted with an expert! Register here: http://www.musicexportukraine.com/mcu-join
15:00-15:45 The river of pennies: how to diversify income sources of the artist? (ENG)
16:00-16:45 Forever yours: how to turn your followers into dedicated fans? (ENG)
17:00-17:45 International touring. How is it different from Ukrainian tours? (ENG)
18:00-18:45 Focus Region: Visegrad. What are the chances of Ukrainian artists for export to this region? (ENG)
July 13. Hall 2
14:45-15:30 Festival: how to swim among big fish
Sergiy Kamenyev 

Preparation and organization of setup for festival performance. Playback or live?
15:45-16:30 Banding real life match-making workshop
16:45-17:30 YUKO Case Study: analysis of the song BLIAD (GRUSHKA)
17:45-18:30 What you need to start writing music today? Powered by ProDJ
July 14. Hall 1
14:00-14:45 Crazy rich Asian markets (ENG)
Evan Murrey (Live at Heart Newfoundland, Canada), Allen R. Wright Jr. (GDB Management, Germany). Moderator: Dartsya Tarkovska (MEU)

  • Specifics of the Asian markets
  • How does the local audience respond to foreign artists
  • Music demand on Asian markets
  • Offline / online promotion aspects
15:00-15:45 Western standards of music journalism (ENG)
16:00-16:45 Kyiv is the new Hollywood. Come over to make videos! (UKR)
17:00-17:45 Not only music! The role of festivals and music events in city development (ENG)
18:00-18:45 Listening session (ENG)
July 14. Hall 2
14:45 - 15:30 Apple Music for musicians
Presented by Yuliyana Ilieva (Apple Music)
Access to the workshop by registration only: http://tiny.cc/v2cd9y
15:45-16:30 Artist' success starts with a song
16:45-17:30 Music manager 360. Non-stop learning
17:45-18:30 Project Pitching: your strategy in 7 minutes